From Signals to Service
DPAIFrom Signals
to Service
Using alternative data, Data Cloud, and AI to reveal aviation and tourism trends — before they show up in the traditional numbers.
DPAIFrom Signals
to Service
Using alternative data, Data Cloud, and AI to reveal aviation and tourism trends — before they show up in the traditional numbers.
Live data.
Living story.
Built on searches, movement, fares, and events — billions of signals connected into one living story, revealing patterns and relationships that were previously impossible to see.
DPAIFrom Signals to Service · IntroductionReveal the signal planning is missing
Traditional indicators stop early — leaving planners to make today's decisions with an incomplete view of tomorrow's demand.
Historical measures, limited foresight
Earlier visibility into emerging demand
DPAIFrom Signals to Service · Signal HorizonThe challenge is no longer access to data — it's integration, orchestration & interpretation.
What stakeholders see is only the surface. The real value lives beneath the waterline.
DPAIFrom Signals to Service · Data Cloud + AIThree postcards, one signal engine
Each story fuses several alternative data sources inside the Data Cloud, and each surfaces an answer no single dataset could deliver on its own.
Cancún vs. Tulum
Did Tulum's new airport create a brand-new demand pool or reshape Cancún's role as the gateway?
Disney vs. Universal
Device movement reveals the shared visitor set: which parks travelers pair, where overlap concentrates, and how affinity differs by origin.
United vs. American @ ORD
Schedule changes expose the Chicago hub battle route by route — where each carrier adds or trims capacity and defends position.
DPAIFrom Signals to Service · Use CasesCancún vs. Tulum
What the data actually says about the Riviera Maya's airports — did TQO create a new demand pool, or redraw the map of demand that already existed?
A new airport opened on the same tourism corridor. Did it stimulate demand, capture existing demand, or reveal the limits of geography alone?
DPAIFrom Signals to Service · Use Case 01Did Tulum's airport create a real demand shift?
For years, Cancún served as the primary gateway to the Riviera Maya. When Tulum International opened in December 2023, it created a natural experiment: would travelers keep arriving through Cancún — or would a closer airport redirect demand?
of travelers arriving through Cancún continued south, toward destinations closer to Tulum.
That established a measurable demand pool that could potentially shift to the new airport.
Three gateways, one tourism corridor
DPAIFrom Signals to Service · Use Case 01Cancún is the default choice. Tulum is the specialized alternative.
Of everyone who searched a destination, what share also searched each alternative? Nearly half of Tulum searchers also consider Cancún — Cancún searchers rarely look back.
of Tulum searchers also search Cancún — the most-considered alternative in every market.
of Cancún searchers also search Tulum — it ranks #15 among their alternatives.
Combined Cancún + Tulum search sessions in this market.
What else do they search?
DPAIFrom Signals to Service · Use Case 01Tulum didn't open new markets. It reallocated existing demand.
Traveler origin data reveals substantial overlap between the markets feeding Cancún and Tulum. Most TQO air service overlaps origin markets that already had established connectivity to Cancún.
of Tulum's travelers come from home markets that were already feeding Cancún.
TQO nonstop markets already had scheduled service to Cancún when Tulum's flights began.
One demand pool, two gateways
DPAIFrom Signals to Service · Use Case 01Demand shifted toward Tulum after opening
Same H3 grid, two eras — cell by cell across the Riviera Maya.
origin cells now route travelers through Tulum — every one of them flowed 100% through Cancún before opening.
of arrivals in the southern corridor now enter through TQO — versus under 0.1% in the cells north of Cancún.
Same grid, two eras
DPAIFrom Signals to Service · Use Case 01Competitive Destination Affinity
“What else do visitors consider?” Movement and tourism behavior reveal the competitive set that traditional demand data misses.
When a visitor chooses Orlando, which parks, regions, and side-trips are really in the same decision set?
DPAIFrom Signals to Service · Use Case 02Before visitors choose a park, they choose a gateway
Thanksgiving 2025 gave a high-volume view of Orlando tourism across seven Disney and Universal parks. Despite multiple airport options across Florida, nearly all observed theme park visitors arrived through Orlando International.
of observed out-of-state theme park visitors arrived through Orlando International (MCO).
of observed out-of-state theme park visitors were also seen at a Florida airport.
Which airport carried the visitors?
share of total observed per airport
DPAIFrom Signals to Service · Use Case 02